Directors
Our Team
The Board of Directors of the Center for Tourism Studies (CET) comprises accomplished professionals and leaders dedicated to advancing the mission and vision of our organization. With diverse expertise spanning various sectors, our board members bring invaluable insights and strategic guidance to CET's initiatives and projects.
Together, our board members provide leadership and oversight, ensuring that CET remains at the forefront of promoting sustainable tourism practices in Costa Rica. Their dedication and commitment drive our organization forward, empowering us to make a positive impact on the tourism industry and the communities it serves.
Meet our esteemed Board of Directors:
Bary Roberts
Board of Directors
Bary Roberts, the founder and CEO of DDD Servicios Estratégicos and former CEO of Tikal Tours, has been a prominent figure in Costa Rica's sustainable tourism industry for over four decades. His journey began with a small travel agency, which evolved into a leading provider of ecotourism experiences in Costa Rica. Roberts played a pivotal role in introducing the concept of "ecotourism" to the country and was instrumental in the development of the Certificate for Sustainable Tourism, a key certification system for green tour operators and hotels in Costa Rica. Throughout his career, Roberts has emphasized the importance of responsible tourism practices, advocating for the integration of corporate social responsibility into all aspects of the industry. Reflecting on his experiences, he highlights the need for strategic planning, vision, and ethical principles to ensure the continued growth and sustainability of Costa Rica's tourism sector.
Andrea Prado
Board of Directors
Andrea M. Prado, Associate Professor at INCAE Business School, occupies the Strachan Chair for Philanthropy and Social Investment. Her research focuses on corporate social responsibility strategies, particularly their impact on sustainable development and low-income segments. Prado also explores industry self-regulation initiatives to promote environmental and labor practices in emerging economies. She has received international recognition for her work and served as the Academic Director of the Central American Healthcare Initiative, dedicated to improving healthcare access in the region. With a PhD in Management and Organizations from New York University, Prado brings extensive expertise to her role at CET.
Victor Umaña
Board of Directors
As Director of the Latin American Center for Competitiveness and Sustainable Development (CLACDS) at the INCAE Business School, he brings extensive expertise in analyzing the competitive and sustainable performance of the region. His leadership includes roles in regional and international organizations, as well as in the Costa Rican Ministry of Foreign Trade, where he led crucial negotiations, including the FTAs with Canada and CAFTA. He has also advised governments and international organizations on agricultural policies, sustainable development, and competitiveness in Latin America, the Caribbean, and Africa. Additionally, he is a frequent contributor to regional publications on these topics.
Shirley Calvo
Board of Directors
With great elegance and commitment, Shirley Calvo leads with skill and vision on the Board of Directors at the Center for Tourism Studies (CET). She is an inspiring leader who brings a unique perspective and unwavering passion to every initiative we undertake. Her deep understanding of the tourism sector and commitment to sustainability have been fundamental pillars for our organization's success, while her tireless dedication and ability to motivate others have been crucial in driving growth and excellence at CET.
Fernando Naranjo
Board of Directors
Don Fernando Naranjo stands as a highly esteemed leader, renowned for his exceptional dedication and invaluable contributions to the field of tourism. With a wealth of experience and a deep understanding of the industry, he brings a visionary approach to his role as a key figure in the Board of Directors at the Center for Tourism Studies (CET). His unwavering commitment to sustainable practices and strategic planning has significantly shaped the direction of CET, guiding it towards continued success and prominence in the realm of tourism development. Through his exemplary leadership and unwavering dedication, Don Fernando Naranjo exemplifies the utmost standards of excellence, serving as an inspiration to all those around him.
